Managing Director at NBA India @ National Basketball Association (NBA)
As Vice President & Managing Director, NBA India, Yannick Colaco manages the NBA’s India office based in Mumbai, and oversees all of the league’s business and basketball development in the country. Colaco reports to NBA Deputy Commissioner Mark Tatum.
Colaco – who played basketball at the national university level in India – works with the league’s media, marketing and merchandising partners to make the NBA more accessible to fans in India. Under his leadership, the NBA has seen tremendous growth in India in the last three years fueled by a multi-year television partnership with Sony SIX, a localized digital destination in partnership with 120 media, the league’s first online store in India (in partnership with Jabong) and two of the largest grassroots sports programs in the country.
Colaco leads the league’s efforts to grow participation in basketball in partnership with the Basketball Federation of India, launching nationwide grassroots programs including the Reliance Foundation Jr. NBA program, ACG-NBA Jump and NBA Zone, engaging millions of youth and basketball instructors each year. Colaco also played a key role in the establishment of NBA Academy India, a first-of-its-kind elite basketball training center for top male and female prospects from throughout India. In addition, Colaco is responsible for growing the league’s social media presence in the country, amassing more than 4 million fans from India who follow the NBA on social media.
Prior to joining the NBA in February 2013, Colaco served as COO of Nimbus Sport. During his tenure, Colaco led the company’s business interests across a wide range of sports properties including the Indian Premier League, the English Premier League, Cricket World Cup’s, Indian Open Golf and Asia Cup events. Colaco began his career at IMG, and has amassed over 16 years of experience in the media industry with a specialization in the field of sport
A native of Goa, Colaco received his B.A. in Economics from SP Chowgule College.