Chief Marketing and Technology Officer @ Australian Sports Foundation
Sandra Sweeney is the Chief Marketing and Technology Officer at the Australian Sports Foundation, Australia’s leading sports fundraising organisation and one of the fastest growing fundraising organisations in the country. Sandra joined the Sports Foundation at the commencement of its transformation in 2014 and has lead the development of the Sports Foundation’s marketing and technology strategy enabling the business to engage sport at all levels, deliver new product offerings and use research and data analysis to deliver insights and manage rapid growth. These activities have contributed the Sports Foundation increasing tax deductible donations to sport from $17M in FY14/15 to $44.5M in FY16/17, and raising over $100M for sport in just three years. The Sports Foundation is on track to reach its goal of raising $100M annually for sport by 2021.