Michelle Barnes

Insights Analyst @ Sport New Zealand

Michelle works within the Intelligence team at Sport New Zealand as their Insights Analyst. With a background in delivering research and analysis to drive data-based decisions, Michelle works closely with Sport NZ’s sector partners across New Zealand building evidence to support decision-making, and creating tools to empower the sector to make data-led decisions.

Key to the approach at Sport NZ is putting the participant at the heart of decision-making – ensuring the needs and expectations of participations are the focus, and identifying system attributes which best impact participation. As part of this, Michelle is leading a piece of work to capture and analyse the voice of the participant – helping challenge assumptions and focus resources to deliver a great sport experience for New Zealanders.