Luke Gooden

General Manager - Football Integration and Innovation @ NRL

The Australian sporting landscape is congested and competitive; maximizing the on field product is critical in improving and maintaining market share. In applying practical innovation through technology, process, governance and research Luke aims to keep the on-field Rugby League product safe, entertaining and competitive.

After completing a Master of Management (MM) through the University of Technology in 2010 and applying what he calls ‘practical Innovation’ Luke has used his skills to influence sport through objective information with subjective knowledge. With a background in large scale project delivery Luke has recently worked on the introduction of the Telstra tracker and the NRL bunker.