General Manager of Marketing and Communication @ Melbourne Football Club
Jennifer has 17 years’ experience in the sports industry in a variety of roles, covering a range of management, marketing and communications disciplines. In her 14 years at the Melbourne Football Club Jennifer has driven a range of initiatives including the Club’s pioneering efforts in women’s football and AFLW team, iconic events such as the Pink Lady games, the Big Freeze at the G initiatives and Anzac Eve activations, record membership results and the Club’s major rebranding exercise in 2015.
Jennifer was awarded the AFL’s prestigious Graeme Samuel Scholarship in 2016 for her achievements and as a result, was seconded to the AFL to work on a major positioning and customer experience project for Etihad Stadium during 2016/17.
Jennifer is currently the General Manager of Marketing and Communication at the Melbourne Football Club.