CEO & Head of B2C @ BandSquare & AP2S Fimalac
After working in the Marketing & Digital Strategy team at Universal Music, Chloé founded BandSquare, a survey and data management platform first dedicated to artists and now working with sport and e-sport industry. The company was acquired in 2017 by top entertainment conglomerate, Fimalac, and its’ ticketing subsidiary AP2S. Among BandSquare clients: PSG & LFP (Professional football league in France). BandSquare helps them to understand fan expectations from ticketing offers to on-site live experiences while collecting fans data: email, age, gender, location + affinities with brands, media, etc to enrich CRM data and optimize ads budget.