ALISON O’BRIEN

DIRECTOR OF INSIGHT & CUSTOMER @ RUGBY FOOTBALL LEAGUE

A data, research and insight specialist with over 15 years experience in FMCG, retail and sport. Held a number of roles providing sound strategic and actionable insight to Management Boards; driving customer strategy and strengthening strategic direction to help unlock growth.  Currently responsibility for insight and customer activities at the Rugby Football League; embedding a data and insight driven culture, creating a single customer view and valuable commercial data asset, launching and utilising membership.  Leading improvement in customer understanding, service, journey’s and experience within the organisation and across the sport.