3x3 Managing Director @ FIBA
Alex Sanchez has more than 20 years’ experience in the areas of management consulting and M&A (merger & acquisitions).
Since 2010, he has led leading FIBA’s initiative in 3×3 basketball. Alex initially developed a white paper that included a revolutionary click & brick approach to sports and an individual world ranking for a team sports such as 3×3; he is now managing director of FIBA’s 3×3 business unit. Major achievements have been the inclusion of 3×3 in the Olympic Games, securing sponsorship funding, designing and embracing a worldwide 3×3 competition network and creating a yearly World Tour for professional 3×3 players with global TV coverage and a worldwide reach with millions of fans on social media.
Prior to that, he worked inter alia for General Electric and Unilever in M&A and private equity, mainly based out of London. Alex has a long track record in venture and mid-market transactions, both as principal and advisor across various sectors.
He holds an MBA (Master of Business Administration) from the University of Chicago and graduated in Economics from the University of Barcelona.