Vice President Asia-Pacific @ SAS
Al Sim worked with West Ham United English Premier League team management, coaching staff and Head of Sports Medicine/Science with the objective of improving the physical status and performance of the 1st team.
Putting in place a strategy for collection, aggregation and analysis of training & game-day data to examine instances of injury/fatigue. Deploying predictive analytics, hypotheses and models to investigate the potential causes of injury with a view to prevention. He also co-authored the research paper Analytics in Sports – the New Science in Winning which provides thought leadership advice to sports organisations about the value of data and analytics.